Austria Center Vienna,” our new international MSR specialist trade fair location in Vienna, Austria, is situated in a strong economic, cross-border metropolitan region with a high concentration of trade visitors and decision-makers in MSR technology.

Vienna and the Austria Center Vienna offer convenient and easy access within the Vienna/Bratislava metropolitan region. The venue benefits from excellent connections to an extensive public transportation network and is only 30 minutes from the airport. It is also ideally accessible by car via the A22 motorway. This location is perfectly suited for trade fairs and exhibitions, providing exhibitors with a functional layout and modern infrastructure.

The new MEORGA exhibition center in Vienna opens up fresh opportunities for exhibitors to engage target audiences more effectively and strategically expand their market presence. The application of MSR (measurement, control, and regulation) technology and process automation in the greater Vienna and Bratislava area presents a promising and diverse landscape.

Below, we provide comprehensive information about the location advantages.

Chemical and Pharmaceutical Industries

The refinery in Vienna-Schwechat is one of the largest and most modern inland refineries in Europe. Slovnaft operates its largest production facility in Bratislava, Slovakia, approximately 70 km from Vienna, where Lanxess also has production activities. The Borealis site in Schwechat is among the most advanced plastics production facilities in Europe, producing around 1 million tons of polyolefins annually across seven plants.

The close integration of OMV and Borealis makes Schwechat one of the largest integrated plastics production sites in Europe. Donauchemie operates a large production site at the Pischelsdorf Industrial Park, about 50 km from Vienna.

Additionally, Air Liquide (Schwechat) and Boehringer Ingelheim (Vienna-Meidling and Bruck an der Leitha) have facilities in the Vienna area.

About 80 km away, in Krems an der Donau, several chemical and pharmaceutical companies operate within the Krems Chemical Park.

Water / Wastewater

The wastewater treatment plant in Vienna-Simmering is one of the largest of its kind in Europe. Around 30 companies in Vienna are active in the field of water treatment, offering a broad spectrum of services ranging from drinking water purification and industrial water treatment to water hygiene solutions.

In nearby Slovakia, the European Investment Bank (EIB) is supporting the operator BVS with €80 million to modernize and expand the region’s water and wastewater infrastructure. Strong investment activity and EU funding make Bratislava an increasingly attractive location for companies in the water sector.



As such, the Vienna/Bratislava metropolitan region presents significant opportunities for technology providers, engineering firms, and service providers specializing in water treatment, monitoring, and sustainable infrastructure development.

Food & Beverage

The food industry is well-established in the Vienna/Bratislava region and relies heavily on innovative MSR technology. Key applications include hygienic process control (e.g., CIP/SIP), temperature and humidity regulation on production lines, as well as precise recipe management and batch processing.

Vienna is home to a wide range of companies producing both traditional and innovative food products—for example, Lindt & Sprüngli. In Bratislava, food production is equally diverse, with major producers such as Roja, one of Slovakia’s largest dairy companies.



The broader Vienna/Bratislava metropolitan area also supports a strong beverage industry, producing both alcoholic and non-alcoholic drinks, further highlighting the region’s demand for advanced automation and process control solutions.

Transport and Infrastructure

Vienna represents the largest user market for traffic technology in Austria and is a key hub for intelligent transportation systems and telematics solutions.

Bratislava is also making significant strides in this area, driven by a clear Smart City strategy focused on intelligent infrastructure, energy efficiency, and digital governance. The implementation of the EU Energy Performance of Buildings Directive (EPBD) and national climate goals further promotes investment in energy-efficient buildings and automated systems.



The new exhibition center provides ideal conditions for showcasing solutions in this sector. Measurement and control technology plays a vital role in modern traffic engineering and infrastructure management, enabling the intelligent, safe, and efficient control of traffic flows, systems, and facilities.

Conclusion

The Vienna/Bratislava metropolitan region offers a wide range of dynamic and fast-growing application scenarios for MSR technology and process automation—across both industrial and commercial sectors. The combination of technological innovation and international accessibility makes this region particularly attractive for the deployment of advanced automation solutions.

Bratislava’s close proximity to Vienna further enhances the region’s appeal, offering access to broader markets and expanded international networks.

State-of-the-art trade fair infrastructure, excellent transport connections (airport, rail, and motorway), and a variety of accommodation options ensure a seamless event experience for both exhibitors and visitors.

More leads, better conversions, and reduced wastage—this new international location presents compelling advantages. Don’t miss the opportunity to secure your place early and present your company in a forward-looking, globally connected environment.